The above article breaks no new ground, but it’s useful to keep this stuff in mind while developing ideas for videos, blog posts or social media campaigns.
For example, people ask me all the time how do you find to time to create and share content? The answer: I re-purpose stuff I already create. I look at my email outbox. Each one is an answer to a question!
In many cases, it is a few paragraphs and detailed enough to turn into a blog post. I turn my powerpoints into slideshares.
Why keep content created for a few dozen people from reaching hundreds or thousands?