5 New Online Video Marketing Statistics

Levels Beyond has released a new report on online video consumption and the results shouldn’t surprise anyone familiar with the value of online video marketing:

  1. 59% of consumers say they are likely to watch videos when visiting a company website
  2. 40% of consumers would prefer to watch a video on a website than read text
  3. 61% of consumers are more likely to watch a video if their social media friends share it with them
  4. 67% of consumers are interested in How-To, Tutorial, and Instructional Videos
  5. 45% of consumers are more likely to share videos from brands

These new statistics are consistent with the existing data regarding the effectiveness of online video marketing (Source: Animoto):

  • 71% of US adults say that watching a video about a company leaves them with a positive impression of the company.
  • 73% of US adults are more likely to make a purchase after watching a video about a product or service.
  • 58% of US adults say companies with a video on their website are more trustworthy than companies without videos on their website.