How To Video: How To Eat Sushi

This is a great example of using online video for content marketing. The video is from Munchies, which is a new website and digital video channel from VICE.

The video production is simple, yet flawless. It is well-lit, the audio is clean and clear, and the close-ups and cutaways are perfect. The premise of the video is that we’ve been eating sushi all wrong.

I’m not sure I’m ready to eat sushi rolls with my bare hands, but who knows… I’ll have to run this past Bill Winters to see what he thinks: