Developing a Video Strategy

Many small businesses want to create videos, but it is important to create a strategy before you start shooting. My latest article at Online Video Insider examines some basic questions that will help you on the path to creating a video strategy that works for your company:

Video is the most important element of any heavy content strategy, and for good reason: when done right, one video can convey more information and emotion than a photo or a blog post. Studies have shown that videos keep users on a web page an average of two minutes longer and can increase conversion rates by up to 80%.

But before you hit the record button and yell, “ACTION!” you should take the time to create a video strategy that assess your needs and resources, while also working to complement your existing marketing plan. The answers to the questions below will help you determine the types of videos you will create, the method for distributing the videos and who will ultimately film and edit your videos.

From “Developing a Video Strategy