This is from an article that I recently wrote for Ragan Communication’s HealthCareCommunication.com website. The article examines one of my techniques for developing interview questions for documentary-style videos:
The sit-down interview is the foundation of any great documentary-style video. And if you want to conduct a great interview, you need to prepare a great list of questions. This can be a daunting task for an inexperienced interviewer, especially when you are interviewing multiple doctors and patients about complex procedures and treatments that you don’t quite understand.
I’ve found that the essence of any interview can be broken down to “The Five W’s”—Who, What, When, Where and Why. By viewing your interview questions through this lens, you’ll find it is easier to navigate the story development process. Most importantly, you’ll be better prepared to develop interview questions that elicit responses that will captivate audiences, while staying true to your strategic goals.
Read the whole article here: