Video Content Marketing By Paul McCartney

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New website, first post, yada yada… Thanks for visiting.

This video was uploaded in 2007, but it’s pure content marketing gold:

There are no frills here – no logos, no concrete call-to-action, no hard sell, etc.. Hell, it’s not even in HD. But it is a great how-to video by one of the most successful songwriters and bass players in the world – and it promotes his new (at the time) song. Mission accomplished!

So there you have it. Video Content Marketing with a Beatle.

Questions? Comments? Send 'em to me on Twitter.